Rock Falls Tourism allocates a portion of its annual budget each year for grants. Three grants offered are the Event Sponsorship Grant, the Marketing Promotion Grant, and the Facade Grant. The highest priority will be given to events and opportunities that promote a positive image for the community and have a potential to attract overnight stays in Rock Falls. The intent of the grants are to generate incremental visitor spending in the region. Therefore, funds will not be allocated to simply subsidize the operation or promotion costs of existing events or project, but rather to help them attract more visitors beyond what could be done with current resources.
Event Sponsorship Grant
The Rock Falls Tourism (RFT) Event Sponsorship Grant is awarded before the event. Sponsorship award amounts are determined by the RFT based on availability of funds. To be eligible, the event must reflect Rock Falls and/or Whiteside County in a positive manner, should demonstrate a positive impact on overnight stays and tourism in the Rock Falls, Illinois, cannot precede application for grant funding and the event must be completed by end of the RFT fiscal year [April 30th] in which application for the grant was approved.
Marketing Promotion Grant
The Rock Falls Tourism (RFT) Marketing Promotion Grant is a cost sharing program between RFT and organizations that promote tourism-related activities in Rock Falls, Illinois and potentially the immediate surrounding area as a travel/overnight destination for visitors from more than 50 miles away. The RFT Marketing Promotion Grant may support new or on-going special events, including but not limited to, sporting activities, trade shows, major conventions, festivals, expos, rallies, educational events, historical or cultural events, and agritourism programs that draw visitors from more than fifty (50) miles while working to improve the quality of life for citizens of Whiteside County. Requested funding should be used to enhance existing events or programs, or to create new events or programs. The intent of the grant is to generate incremental visitor spending in the region. Therefore, funds will not be allocated to simply subsidize the operation or promotion costs of existing events or project, but rather to help them attract more visitors beyond what could be done with current resources.
The Façade Improvement Program provides grant funds to property and business owners to be matched by their equal or greater investment of private funds for the purpose of restoring and renovating commercial storefronts and replacing deteriorated or poor quality commercial signs and awnings. Funds are provided as a grant via reimbursement after all projects costs have been paid. Business must be “open for business” before reimbursement is granted. Please download this application for more information.